Looking for a digital marketing agency in Slovenia and do not know where to begin? The country is small but when it comes to marketing, it has a lot to offer. It may seem hard to choose the best digital marketing agency but by defining what are your needs, you can quickly narrow down the selection.
Whether you are running a startup of an established company, nowadays every business should include digital marketing in its everyday marketing actions and long-term marketing plan alike. But not every firm can afford to employ a dedicated digital marketing specialist or even an entire team. This is where digital marketing agencies step in.
Digital marketing services
Agencies dedicated to digital marketing offer an array of services starting with consulting, strategy, to preparing detailed marketing plans and executing all actions connected to digital. The power of the web is immense and should not be ignored by any business.
Let’s have a look at the main services:
- SEO (local and international)
- Web design
- Website creation and development
- Social media marketing (eg. Facebook, Instagram, Pinterest …)
- Google Ads
- Email marketing
- Content marketing
- Lead generation services
- Link building
Go through the list and determine with which services could a digital 
marketing agency help you out. Usually, begin with checking your website or webshop and take it from there. How many visitors is it drawing? What is the conversion rate? Is your website optimized for search engines? Sit down and make a list. This will help you at a later point to choose the correct digital marketing agency and give you a better stand during the negotiation stage.
What agency is the right fit for you?
Before you even start to explore the digital market in Slovenia, ask yourself: What is my main digital marketing need? What do I want to improve? Defining the needs and goals will help you choose the right fit for your company.
Not all digital marketing agencies are the same. Some are full-service, others specialize in specific areas like search engine optimization, website creation or social media marketing. If you already know what you would like to improve (eg. boost website traffic, grow organic search results, increase CTR – click-through-rate and so on), it is best to choose an agency that is focused on the topic you are after.
Small vs. big agency
Another criteria you might want to take into account is the organisation’s size. 
Small businesses are usually more flexible when bigger companies provide a wider range of services. Small and big can be relative, especially if you are not familiar with the situation in Slovenia. The rule of thumb says a small digital marketing company can have as little as 3-5 employees, when an organisation that has more than 30 employees, can already be considered as big.
- Pros and cons of a small digital marketing agency
- + More flexible
- + Faster response times
- + More personal approach
- + Will accept projects with smaller budgets
- – Can perform only certain digital marketing services
- – Possible smaller reach
- Pros and cons of a big digital marketing agency might be right for you
- + Can offer full digital marketing service
- + Wider market reach
- + More specialists are involved
- – Bureaucracy
- – Slower response times
- – Require bigger marketing budgets
Choose the best digital marketing agency
After you have defined what sections of digital marketing you would like to set up or improve for your business, it is time to think about the money. Do not make a rookie mistake and go for the lowest possible offer.
Go for an agency that:
- Can deliver. Choose an agency that has achieved great results in digital marketing services you are after. Check their references and compare them to your needs.
- Does not outsource too much. Usually, you will get the best price to value ratio from a company that has its own resources and does not outsource every single marketing specialist to get the job done.
- Has experience from a similar field. If you go for a digital marketing agency that is experienced in working within a similar field, the chances are they already know what the biggest obstacles in the business are and how to overcome them.
There are hundreds of options when it comes to digital marketing agencies in Slovenia. Define your needs and look for a digital marketing agency that can offer full digital services or at least the ones you are looking to tackle. Above all, it is important to find an agency that you can work with for the long-term at an affordable rate. A good example is Vendi.digital, a full-service digital marketing agency that guarantees consistent sales growth.